HYPHY sports

Packaging

Who says a brand must have a grand philosophy?

 

 

Usually, we love discussing grand ideas, but when it comes to Hyphy, we want to tone that down.

 

Because sports belong to life, to everyone; it should be light-hearted and enjoyable, not a pursuit of a heavy physique.

 

The founders of this brand are two Taiwanese artists: Lin Youli and Lin Ketong. Both are girls who love sports and want to cultivate a love for sports through simple exercises.

 

 

 
 

Published on 2023/12/5

Catalogue / en