Vitadimoda

This lifestyle space is located in Zhengzhou, China, established in 2020. The brand name originates from Spanish and translates to "aesthetic living." 

 

Their brand philosophy revolves around "showcasing spaces and perspectives of different users." Hence, its Chinese name is "Modern Dimension." In terms of design significance, we interpret "different perspectives" not only in angles but also in terms of temperature, degrees, and more（In Chinese, these words all contain the unit of measurement "°" , 度dù）. Consequently, in the design of the primary standard characters, we've represented the letter 'O' as the symbol "°" for degrees, symbolizing the various dimensions.

 

As a result, all visual identity extensions are designed with the theme of "degrees." In this stage of design, we've predominantly used a protractor as a supporting graphic.

 

| Building | Office | Sign System |

 

 

 

| Visual Identity Application |

 

 

Published on 2023/11/29

Catalogue / en